Success Stories

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Our Success Stories

Nothing succeeds like success. has been fortunate to have a solid history of successes in the club store trade. Here are two prime adventures which illustrate our ability to get results:

Hanover Foods - Aunt Kitty’s Division (Formerly Castlebury Snows Brands)

approached a major meat canner, Castlebury Snows Brands, in 1998 knowing that they had the potential to be successful in the club channel. They did not have a club sales chart in their sales presentations and had limited knowledge about the club store class of trade. We proposed a program with them, developed several new products together, and, to date, have sold eleven items over the past six years. They were successful because we worked together as a team to develop a high quality brand that fits the needs of the club member. Additionally, Castlebury Snows Brands went out of its way to be flexible and to work aggressively in supporting growth with the clubs. One item, Cattledrive Chili, in just one club outlet, has grown to be the #2 SKU in its category in the entire country across all classes of trade.

Mutual Trading Company’s “Cold Mountain Edamame”

Another success story is in the introduction of Cold Mountain Edamame. This item was introduced to the American public through mass distribution via Costco. Our Edamame products continue to grow sales through the introduction of the new “thaw to serve” variety.

The project started when Jack introduced Edamame, sprinkled with garlic salt, to Pete. They both agreed - “This is Great! This would be terrific for the clubs.” We looked up the manufacturer and phoned them that day. We encouraged them to work with us to see the item to the clubs. They agreed and the item is now one of the more popular vegetables in the freezer section. We are currently selling the fourth version of the Edamame product. We have grown its popularity by paying close attention to its club product life cycle and then introducing three successively superior versions, making it better and more convenient for consumers.